ALCON

DRY EYE

Alcon UK briefed us to create a video that would make consumers aware of the ‘Dry eye’ disease, a condition your eye can be affected by if you don’t blink enough.
The idea was to educate the viewer while experiencing the discomfort you get with a dry eye by watching video the video itself.

WHAT DID I DO?
Concept, art direction and design of the video, as well as overseeing the motion designer.