HP

TANGO

HP briefed us to create a disruptive in store digital element that would drag attention to their new smart printer, Tango.
We created a projection mapping experience to showcase all the ways Tango can make your life easier, from managing family admin to being more creative.
The experience went live in 9 cities across 7 different countries, in some of Europe’s biggest retailers.

WHAT DID I DO?
Concept, art direction and UI design of the projection mapping animation, as well as overseeing the production company.