HP briefed us to develop digital content for their new EMEA shop in shop, in order to create visually disrupting and eye-catching animations. The role of the digital content is to give shoppers an innovative experience when shopping for their products, whether that be computers or printers. The display is there to give shoppers an overview of the products benefits, specs and more.

What did I do?

UX DEVELOPMENT, concept, storyboard, art direction, sound engineering and design oF multiple SKUs DIGITAL CONTENT, ranging from their ‘Sprocket’ Pocket Printer to ‘Spectre’ their premium laptop offering