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All Access With Jack

JACK DANIEL’S

ALL ACCESS WITH JACK

“All Access with Jack” was an integrated Tesco-exclusive campaign that gave shoppers the chance to win a variety of music prizes every hour
– from tickets to our one-off Jack Presents gig to a trip to Tennessee to explore the best of Nashville’s live music.

WHAT DID I DO?
Redemption website user experience analysis, wireframing, art direction and design.

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THE RESULTS

The promotion had a total of 93k entries, smashing every industry average redemption by x30.
Campaign increased sales of £1million.

THE WRAP UP VIDEO