FERRERO ROCHER
BEHIND THE LAYERS
Ferrero Rocher: Behind the Layers was an unprecedented, multi-sensory pop up dining experience, where paying guests could rediscover the taste of Ferrero Rocher through five indulgent tasting experiences – each one representing an iconic layer of the product. Using innovative 360 degree projection technology we presented the product in an entirely unexpected, visually stunning and delicious way. Through a comprehensive amplification strategy of press, social, video content and influencer engagement we maximised the reach and impact of this amazing experience.
What did I do?
concept, storyboard, art direction, sound engineering and design of all the elements of
the projection mapping experience and digital content for social campaign
